LS Designs re-launched as divisional brand in structural shake-up

4th July 2006

LS Electronics Group has revived the company’s original name, LSdesigns (now LS Designs), as the divisional identity for the range of own brand products, in a complete overhaul of the company’s image.

Under the new brand structure, LS Designs will act as an umbrella for a growing number of niche market products including OSD On-Screen Display (video overlay products), Car Braking Reaction Tester (an educational aid for road safety) and I-Show (LED message display board).

“Clearly defining our business under two brands, LS Designs (products) and LS Electronic Solutions (design & manufacturing services), allows us to effectively communicate with different markets without creating confusion,” states Nick Shephard, Director and co-owner of LS Electronics Group, “LS Designs already has an excellent reputation and is closely associated with our range of products, we are just strengthening that link and using it as a platform to build upon.”

The structure sees the arrival of a fresh new brand image shared amongst the group and divisional brands, keeping close links to historical styles and to each other whilst highlighting the brands separate identities. All three brands also receive revitalised websites with the LS Designs site www.lsdesigns.co.uk acting as a portal to mini-sites for each of the company’s product brands.